In the wake of the positive body image movement, plus-size fashion powerhouse Lane Bryant took note and created the social media movement #ImNoAngel campaign.
There have been many criticisms regarding the campaign from the body image community. In response, blogger The Militant Baker spearheaded the #ImNoModel campaign. Lane Bryant has been called out not only by the blog community, but also its customers for their lack of body diversity. Many of their models are on the lower spectrum of the plus-size range while customers question Lane Bryant’s commitment to its clientele that range from sizes 14-28.
When Lane Bryant hosted a live chat via twitter earlier this month, there was plenty to be said.
One tweet read, “I really want to know when we will see campaigns with models size 22+ if they are going to be called body pos campaigns”.
They also took some serious heat when people took to twitter after the Lane Bryant lingerie commercial aired right after the Victoria Secret Fashion Show 2015.
Let’s look at some of these responses.
One of the arguments is that the #ImNoAngel campaign is anti-body positive. Lane Bryant prompted its followers to take to social media and post pictures while the Victoria’s Secret Fashion (VSF) show aired with the hastag #ImNoAngel. The disagreement here is that those opposed find that the tactic was offensive because it somehow shames the VSF show supermodels for their bodies. On the opposite side, the response to VSF show with the #ImNoAngel is simply pointing out that plus-size women, rather models, are continuing to be marginalized by the fashion industry.
In all, I think Lane Bryant really just wanted power in numbers to create an awareness that huge fashion industry brands like Victoria’s Secret continue to exclude women of larger sizes and diverse body types in their ads, runway, and clothing. However, Lane Bryant took a similar hit when its customers called the powerhouse out for its lack of body diversity mentioned above.
Additionally, twitter users called out the #ImNoAngel campaign for shaming a group of women (VS models) for their hard work in maintaining their bodies. “Those girls seriously work hard as hell for the bodies they have so your #ImNoAngel is pretty tacky.”
Okay, so yeah, they probably work really hard to maintain their physique. That’s great for them. They love their bodies and they deserve to feel beautiful and empowered. But, Ashley Graham, Denise Bidot, Rosie Mercado, and so many other plus-size models work their butts off too. You see constant photos of them working out, biking, on the beach, or doing something really physically active on their social media pages. They work just as hard for their bodies too.
As I scrolled through the twitter feed with the #ImNoAngel campaign that caused an uproar during the TV air of the VSF show, I didn’t a single body-shaming picture or phrase toward the VSF show models. All I saw was a bunch of big beautiful women taking selfies with the #ImNoAngel tagged on. Frankly, I had to dig for them since so many of the above showcased twitter backlash overshadowed them. People were so concerned with how uncomfortable they were with seeing a plus-size model on TV right after seeing a mirage of skinny supermodels. When you think about it, who’s the one with the real problem here? I mean some of these comments were just plain mean, no real substance or argument to debate like this one:
But, it wasn’t all bad. Here are some positive tweets regarding the #ImNoAngel campaign.
The Lane Bryant commercial that aired after the VSF show was purposeful. It pissed off a lot of people. Its intent was to create awareness about a large group of women ignored in the media and fashion industry. Our society has a problem with fat confident people. Heck, people have a problem with an average size woman on TV. When you really look at Ashley Graham and the other Lane Bryant models, they actually fall under the average women’s sizes in America (12-14).
There is much room for Lane Bryant as well as other plus-size brands to improve on their end. There is no doubt about that, but at least they offer a platform for their customers voices to be heard. Victoria’s Secret has continually ignored its larger size clientele even after petitions to add plus-sizes to their brand have failed to gain their attention.
Whether good or bad, you have to admit Lane Bryant provoked an even larger conversation regarding the fashion industry and its continued lack of including women of all sizes.